In the dynamic landscape of service ecosystems, smart technologies play a pivotal role in redefining service practices. By integrating advanced capabilities, these technologies streamline service provision and enrich service experiences through value co-creation.
... You recently hade your midway seminar, how did it go and can you tell us about your research?
It went well! I received good feedback from the opponent and know what I need to continue working on. I am researching customer experiences and am interested in the process and process measurement tools that can capture customer experiences in real-time. Previous research has mainly focused on the outcome of an experience and is based on memories of a customer experience.
In the project PERUPP, AI will be fed with offers from actors in the tourism industry to enhance the Värmland experience.
– We want to take advantage of AI technology, says Siri Jagstedt, project leader of one of the work packages.
The modern person wants to have more personal and tailored experiences rather than one-size-fits-all.
In House 11, Erik Wästlund is just finishing a Zoom meeting on research funding. He is new as professor of psychology, but a familiar face in the university corridors.
– I started studying psychology here in 1996, he says.
– Back in those days it was mostly because I wanted to do something more besides my job working in a bar. But pretty soon my studies became more important than my work. Psychology was not a given choice.
You are a professor of Marketing and Head of the Department of Marketing and the Institute for Marketing Management at Vienna University of Economics and business (WU Vienna). Can you tell us about your research?
– My primary areas of research are marketing, innovation, and consumer behavior. My ongoing research projects revolve around diverse topics such as creativity, groundedness, new product ideation, and sustainability.
Firms frequently collaborate with universities to access novel scientific knowledge and technological expertise with an aim to develop superior new products. While previous research has highlighted the innovation potential of so-called university-industry-collaborations, a recent Journal of Marketing paper by Maier et al. highlights a so far neglected marketing potential of said collaborations.
Starting 1 January, restaurants, cafes, and organisers serving over 150 people per day in Sweden must offer customers the option of takeaway in reusable cups and containers instead of disposable ones.
... you are now halfway through your doctoral studies. How does it feel, and what is your research about?
– Thank you, it feels good! I had my midway seminar just before Christmas, which was rewarding. It was a good opportunity to summarize how the project has progressed so far and articulate my thoughts about the future.
The Supreme Commander’s and the government’s statements regarding the war situation have provoked many reactions. How could alarmist messaging affect the public, how can we manage our fears and anxieties, and could this kind of rhetoric actually be beneficial?
Researchers at Karlstad University can provide some answers.
The recent call for Swedish citizens to prepare for a potential war has caused anxiety and fear in many people.
With support from the Ander Foundation, the Service Research Center (CTF) is happy to welcome Cristina Mele, professor of Service Innovation at the University of Naples Federico II, as visiting professor.
Neither academics nor managers need convincing regarding the urgent need to pursue environmental sustainability. Worldwide, nations are committed to advancing the circular economy through resource reduction, reuse, and recycling. Despite these efforts, the recent Circularity Gap Report (2023) reveals a stark reality—the global economy is only 7.2% circular, and this situation worsens year by year.
– How children get to and from school matters and affects well-being and performance in school. The best option is to let children walk, cycle, or take the bus to school, says Jessica Westman Trischler at the Service Research Center (CTF) at Karlstad University, who has studied schoolchildren's commuting habits.
It is that time of the year when we indulge a lot more in food. Not only are we buying and eating more, we are also wasting more.
– During major food holidays, we tend to buy a little extra and things we don't normally use, increasing the risk of waste, says Helén Williams at the Service Research Center (CTF) at Karlstad University. Planning is key to minimise food waste, and save money.
Households account for the largest share of food waste in Sweden.
The Christmas and New Year holidays are approaching and maybe some time off. Soon we can put another eventful and challenging year behind us and look forward to new ideas, exciting research and education.
When I look back and summarize the past year, there are several important achievements and notable results. First, and most important, are the efforts everyone has made in these challenging times.
Kauresearch is the name of the university’s Instagram account where we share research information, news and glimpses of everyday life as a researcher - often with a fun twist. During the Nobel Week, 4-10 December, the university will draw on the special attention paid to science through a themed week, Kau Science Week.
The themed week will mainly appear on Kauresearch, but also on other platforms, such as Facebook and LinkedIn.
The purpose of Health Data Sweden (HDS) is to increase the use of health data within small and medium-sized companies and public organizations.
- HDS must offer services such as available data, legal issues and skills development, says Karin Brodén.
- Increasing the use of health data has been identified as a way to increase efficiency in the health sector and to increase health benefits for individuals, says Karin Brodén, postdoctor in information systems at the Service
Research findings from Karlstad University were presented at a conference in Oslo.
- As always when it comes to changing cultures, it is important to be persistent and not give up, says Markus Fellesson from the Center for Service Research (CTF).
Markus Fellesson and Anna Fyrberg-Yngfalk, researchers at the Service Research Center (CTF) and Karlstad Business School, you recently participated in the conference “Prevent and Intervene – Ending Sexual Harassment at Work” in O
Christmas is just around the corner, there are lots of presents to buy and endless opportunities to get swept up in a shopping spree. This can make it hard to resist the avalanche of advertisements, such as the campaigns leading up to Black Friday.
