• 2020-10-26

    Amie Gustafsson, new PhD student in Business Administration

    We are happy to welcome Amie Gustafsson, new PhD student in Business Administration. She is placed at CTF, Service Research Center, where she will be studying customer behavior in the retail industry.

    "I will join a research project on service innovation and organization that focuses on artificial intelligence (AI) and digitalization in the retail industry. I will, among other things, take a closer look at nudging and how customers can be influenced before making a choice. Nudging is a phenomenon that in short means an attempt at influencing peoples’ behavior and choice with a “gentle push” in a certain direction."

  • 2020-10-21

    Hello there, Sture Nöjd, PhD student in psychology…

    ... Digitalization of services and how this is transforming and affecting the user experience for customers, patients and citizens is the topic of your doctoral thesis. Why did you choose this area?

    "Digitalization engages many of us. More and more services related to our everyday lives are becoming digitalized, and it is interesting to see how people relate to this and what value it adds to their lives. This is something that I am curious about."

    What do you hope to achieve with your research?
    "I hope to contribute to an increased understanding of how digitalized services are experienced by the users in different contexts. Which in turn can lead to creating services that actually improve peoples’ lives – create value for the individual user."

  • 2020-10-16

    Service Shaping welfare services of the future at Convention Sweden 2020

    Collaboration, data and service design are examples of what will be discussed at Service Convention Sweden 2020 which will be held on 25-26 November. We invite representatives from the public and private sectors and academia to focus on how to solve some of our most important societal challenges.

    "We live in challenging times where we constantly need to adapt and adjust – something that most of us have experienced during the current pandemic. The question is, how can we together find solutions and help each other rethink and think in new ways? This is the starting point for this year's conference," says Per Kristensson, Professor and Director of CTF which is one of the co-organizers.

  • 2020-10-09

    Customer-focused Innovation - neither obvious nor simple

    Many companies need to start focusing more on the customers to become more innovative and successful. What are the market needs? What does the customer want, and how can we facilitate for the customer? These are questions that should be obvious, says researcher Maria Åkesson, who shares her research experiences from the manufacturing industry.

    "Companies often begin their innovation process with a type of idea generation that is based on what they can do with an existing product or a service offer - often related to what is technically possible, regardless of the customer needs, says Maria Åkesson, Senior Lecturer in Business Administration at CTF, Service Research Center at Karlstad University

  • 2020-10-05

    CTF blog: Fika is not just drinking coffee

    When I came to Karlstad University in august 2019, I had no idea how dynamic my sabbatical year as a guest researcher at CTF, Service Research Center, would become.

  • 2020-09-29

    Hello Nina Löfberg, Senior Lecturer in Business Administration and researcher at CTF…

    … “Digital service infusion” is the name of a project you are working on - what is it about?

    "It is about how manufacturing companies can make profit on digital services and how they can find new, profitable service solutions. We focus on three current areas; the first area is business models and how they change when companies add digital services to their offerings. The second are is digital platforms and how companies can use them to, for example, drive service innovations or to have more satisfied customers.


RT @MargaretaFriman: Kollegan @Lyckolars berättar om vårt pågående projekt om äldre och deras resande i @TidningExtrakt