The concepts "fika" and "hygge" in new article
On of our latest publications is based on a studied of the use of the cultural concepts of “fika” and “hygge” in destination marketing.
New CTF blog - My CTF story
During this fall, we highlight CTF's 35th anniversary in our blog series “My CTF story”. Here Margareta Friman shares her CTF story.
35th anniversary celebrated with a seminar series
CTF is celebrating 35 years at Karlstad University with a seminar series in the footsteps of service research. The seminar series starts on August 26 and is open to everyone. Information about the upcoming seminar will soon be posted.
How does brands affect customer experiences in service encounters
This article investigates how brands influence customer experiences and how retailers can leverage their brand to shape customers’ satisfaction with service encounters.
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