• 2024-02-27

    Blog: University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers

    Firms frequently collaborate with universities to access novel scientific knowledge and technological expertise with an aim to develop superior new products. While previous research has highlighted the innovation potential of so-called university-industry-collaborations, a recent Journal of Marketing paper by Maier et al. highlights a so far neglected marketing potential of said collaborations. In particular, marketers may consider actively communicating to prospective customers how the product has been developed, an insight that is often overlooked by firms.

  • 2024-02-01

    From Disposable to Reusable – the transition to sustainable takeaway

    Starting 1 January, restaurants, cafes, and organisers serving over 150 people per day in Sweden must offer customers the option of takeaway in reusable cups and containers instead of disposable ones. Researchers have studied how this transition can be achieved.

    This legislation is a measure to reduce littering and the consumption of single-use plastic products within the EU, affecting everything from fast-food chains, restaurants, cafes, and grocery stores to event organisers.

    – Many are now faced with the question of how to solve and succeed in the transition, says Lars Witell, Professor of Business Administration at CTF, who has worked on the issue as part of the demonstration project Retake.

  • 2024-01-29

    Hello there Henrik Johansson Rehn, PhD student in Psychology...

    ... you are now halfway through your doctoral studies. How does it feel, and what is your research about?

    – Thank you, it feels good! I had my midway seminar just before Christmas, which was rewarding. It was a good opportunity to summarize how the project has progressed so far and articulate my thoughts about the future. I study how people make decisions about their everyday travel in connection with experiencing major life events, such as moving, changing jobs, or having children. Our daily lives change to some extent during these events, which can in turn affect how we make decisions.

  • 2024-01-25

    War, crisis and alarmism – how should the public approach alarmist communication and what effect does this kind of rhetoric have?

    The Supreme Commander’s and the government’s statements regarding the war situation have provoked many reactions. How could alarmist messaging affect the public, how can we manage our fears and anxieties, and could this kind of rhetoric actually be beneficial?
    Researchers at Karlstad University can provide some answers.

    The recent call for Swedish citizens to prepare for a potential war has caused anxiety and fear in many people. People handle emotions in different ways, which lead to different kinds of behaviour.

  • 2024-01-19

    Introducing Cristina Mele, newly appointed visiting professor at CTF

    With support from the Ander Foundation, the Service Research Center (CTF) is happy to welcome Cristina Mele, professor of Service Innovation at the University of Naples Federico II, as visiting professor. Her research focuses on innovation and the adoption of smart technologies.

    Cristina Mele is a professor of Service Innovation and the coordinator of the PhD programme on Management at the Department of Economics, Management and Institutions at the University of Naples Federico II. Her main research interests are innovation and smart technologies, customer journeys, value creation, markets, and service ecosystems. 

  • 2024-01-17

    Blog: Service Research for Sustainability: What Can We Offer and What Does It Take?

    Neither academics nor managers need convincing regarding the urgent need to pursue environmental sustainability. Worldwide, nations are committed to advancing the circular economy through resource reduction, reuse, and recycling. Despite these efforts, the recent Circularity Gap Report (2023) reveals a stark reality—the global economy is only 7.2% circular, and this situation worsens year by year. There is a pressing need for research to propel the transition towards a more circular and sustainable world. What does that mean for service researchers?