The Swedish Innovation Index, SII

The Swedish Innovation Index (SII) covers 70 companies from 20+ industries and organisations, based on experiences captured from about 13.000 customers touchpoints. The SII is unique in that it measures innovation from the customer point of view rather than relying on expert opinions that bypass what customers actually experience.

What SII measures

Perceived innovativeness: a subjective measurement of how customers perceive companies capability to develop and offer novel and useful solutions. Whatever the company has done, customers must be able to register it on a cognitive level. 

Relative attractiveness: a measurement of how attractive customers perceive the company in relation to other real alternatives. The idea is that customers are utility-maximising and, in effective markets with low or no switching costs, they will choose the company that best meets their preferences and wishes. Perceived innovativeness is an important variable in this assessment.

About SII

The SII is a joint projects with CTF, Service Research Center, and Karlstad Business School, together with NHH, Norwegian School of Economics, Norway, and Fordham University’s Gabelli School of Business, USA.

Link to the results of Swedish Innovation Index 2018.