News archive for "Ctf"

Margareta Friman, Professor of Psychology at CTF, Service Research Center at Karlstad University, will be a new Pro-Vice-Chancellor at Karlstad University. “I feel enthusiasm and joy for my new mission. It is a privilege to be involved in and to influence Karlstad University’s future development,” says Margareta Friman. In her new assignment, Margareta Friman will lead, coordinate and develop education, research and collaboration within Karlstad University.
On April 16th the EU-funded competition TRA VISIONS 2018 awarded prizes to its young researcher winners of the 2018 Transport Research Arena (TRA 2018). Young researchers from all over Europe submitted innovative concepts in order to enhance smart, sustainable and integrated transport and mobility of people and goods.
Isn’t it obvious that women spend more money than men in the presence of a physically fit male employee? Isn’t it obvious that viewing an opposite-sex individual with an attractive face makes people more motivated to choose healthy rather than unhealthy foods? And, isn’t it obvious that restricting product touch in a store decreases rather than increases consumer spending? After all, these are all beliefs held by consumers and even marketing professors.

Call for papers - NoRD2018

News » 2018-03-15
The NoRD2018 organizers invite submissions to the 10th Nordic Workshop on Relationship Dynamics. NoRD workshops are open to all researchers in the areas of Marketing and Management (or related areas); the ‘Nordic’ title simply refers to the locations and people organizing the workshops. NoRD focuses on dynamics in buyer-seller relationships (both b-to-c and b-to-b relationships).
In January 2018 Karlstad university launched their first two international on-line based top education courses, developed within a project financed by the KK Foundation. Now, the university has been granted further means to develop more such courses.
Often when radical technological development happens, I gaze at it from a distance and try to understand it's impact on my life. This time I got to be a part of the revolution. I’m talking about the eye-tracking revolution, a journey that has been amazing to be a part of during the past 10 years. A journey that has just started. Ten years ago I approached Tobii Technology with a radical suggestion, to lend me an eye-tracker.
Last week CTF, Service Research Center at Karlstad University, together with Experio Lab, hosted a consortium meeting in Karlstad within the European research training network SDIN. In addition to supervision of the doctoral candidates associated with SDIN, and a board meeting, a public conference was arranged with the intention to disseminate some of the research conducted within the project.
Researchers at CTF have been awarded 4.6 million SEK from the KK Foundation for research on servitization in manufacturing companies. In the project, the researchers will develop a reference model to create a better understanding of how servitization is done in practice. Globalization and increased competition have led to that many manufacturing companies have increased their service offers, not least in terms of advanced services.
Linda Nasr, Assistant Professor in Marketing at Texas State University, visited CTF last week. – I had the honor and pleasure to visit CTF during last week. The purpose of my trip was to work with Professor Bo Edvardsson and Ph D Student Kotaiba Aal on an ongoing research project.
Bo Edvardsson, Professor of Business Administration and Assistant Vice-Chanchellor, has been awarded funds from Jan Wallanders and Tom Hedelius Foundation and Tore Browaldhs Foundation for the project “Service Innovation from a service ecosystem point of view: Scaling up and technology enablers”. In the spring of 2018 he will spend time as a guest researcher at Cornell University, USA, EGADE Business School, Mexico and Roma Tre University, Italy, to conduct interviews, an
Dr. Jakob Trischler, Postdoctoral researcher at CTF, currently collaborates with a team of social marketing researchers at Griffith Business School, Australia, to address a key challenge that many public sector organizations are facing: How to identify, recruit, and actively involve vulnerable users as ‘co-designers’ during the early stages of the service design process?
With the right mix of skills, intuition become less of a mystery – and new ideas can be assessed more fairly. In a new thesis, Johan Netz, Ph D in Business Administration at CTF, Service Research Center at Karlstad University, has investigated how new ideas are assessed in a screening process. Johan Netz has investigated how intuitive and rational assessment decision making approaches affects idea screening.
Marit Engen is our second new postdoctoral researcher that have joined CTF this year. Marit Engen completed her PhD in 2016 at Inland Norway University of Applied Sciences, Lillehammer. Her research interest lies in the area of service innovation, and her doctoral thesis, "Frontline employees as participants in service innovation processes – Innovation by Weaving", focused on service innovation processes, and in particular the involvement of frontline employees.
Much discourse among service researchers circles around ‘value-in-use’, but still tend to apply research methods examining ‘value-ex-use’. Taking the ‘use situation’ seriously, we have reason to pave the way for advanced ‘in situ methodologies’. What is this phenomenon called ‘service’, and how can we learn more about it?
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