As a service researcher or a marketing scholar, you have most likely heard of Service-Dominant (S-D) Logic. However, do you really know what this potentially paradigm changing mindset is all about? Read the latest CTF blog by PhD Kaisa Koskela-Huotari.
In 2004, Steve Vargo and Bob Lusch published an article in the Journal of Marketing entitled ‘Evolving to a new Dominant Logic for Marketing’.
Health insurance is one of the foundations of Swedish welfare, and a security for citizens that are unable to work due sick leave. Today, citizens on sick leave have to work and be active in their contact with administrative officers at the Social Insurance Agency, in what is named bureaucratic co-creation, to get their case processed and to receive health insurance benefits.
Can digital methods facilitate employees and patients to co-create new healthcare services? This is what researchers at CTF, Service Research Center at Karlstad University, will investigate in a new research project. Together with the County Council of Värmland and CGI, they will develop and test a digital method for patient involvement in healthcare.
In October, CTF, Service Research Center at Karlstad University, arranged a two day seminar on Service-Dominant Logic. The program was formed around Stephen L Vargo, one of the researchers behind the marketing theory, and one of the world’s top ranked researchers.
- Our Service-Dominant Logic days were very successful.
We welcome Andrey Abadzhiev, new PhD Student in Business Administration, at CTF.
Andrey Abadzhiev joined CTF, Service Research Center at Karlstad University, in June 2018.
How are power and gender reflected in the service encounter between customer and employee in service organisations, and what are the consequences on the work environment for the employee?
PhD Student Jana Huck studies patient and employee involvement during the refinement of ideas for improving the Swedish Public Healthcare Service.
The Swedish public healthcare sector is under immense pressure to innovate in order to adjust to major challenges. These challenges not only relate to a lack of resources and medical staff, but also to the demographic change towards an aging society and increasingly unhealthy society.
A new study by researchers at Karlstad University and Lund University shows that there are both shortcomings and development potential in the food supply chain in terms of the environmental impact.
In recent years, Karlstad University has invested in developing several flexible and international cutting-edge courses. During the spring semester of 2019, three new courses specifically aimed at professionals in the areas of service innovation and computer networking are offered.
“Karlstad University establishes itself as one of the leading Swedish institutions by offering these type of courses.
The online course "Servitization" will start in January 2019, and is now open for application until October 15th, 2018. Servitization, also called service infusion or service-product systems, is a highly important issue for many manufacturing companies around the world.
Starting in January 2019, the online course "Idea Management" will give you a review of idea management practices, and teach you how to manage the generation, refinement, and assessment of ideas for both product and service innovations.
Idea Management (6 ECTS credits) is a web-based course at master’s level developed for professionals working with or having an interest in service, customer experiences and business development.
There is a shift happening within service design from designing something "out there" to designing ourselves. This shift opens up questions about how we might design our "systemic-self" and what new approaches we need to do so.
In service design, there is often a focus on mapping the service systems we wish to change. We create personas, draw user journeys and plot out the different stakeholders.
CTF, Service Research Center at Karlstad University, receives 3 million SEK from the Knowledge Foundation to develop and offer flexible courses for professionals.
Professor Anders Gustafsson, CTF, Service Research Center at Karlstad University, has been awarded the “Christopher Lovelock Career Contributions to the Services Discipline Award”. Only five times earlier has the award been presented to a researcher outside the US.
"I am overwhelmed and very honored to receive this award.
One of the UN Global Sustainable Development Goals is to reduce by half, the 1,3 billion tons of edible food wasted annually by 2030. Helén Williams, Associate Professor in Environmental and Energy Systems at Karlstad University, is determined to contribute to this goal with insights on the role and environmental impact of packaging.
Researchers Johan Quist and Martin Fransson have for several years together with different authorities conducted research on how the public sector can be better, more relevant and appropriate for citizens.
PhD Student, Alexandre Sukhov, has published an article that investigates citizen involvement in evaluations of new ideas for Public Transport Services.
Idea evaluation is a voting process where citizens can express their likes and dislikes for new innovation projects that may impact their lives.
In a new three-year project, researchers at CTF, Service Research Center at Karlstad University, will develop new knowledge about elderly's travel habits. The purpose is to map factors that may be important for changed behavior and more sustainable travel habits among the elderly.
