• 2020-11-25

    The importance of well planned stores and physical meeting places

    Black Friday and Christmas are approaching, it's the time of year when many people gather in stores and other physical meeting places. To be able to handle this, it's important to understand why people are attracted to these places and to plan and prepare for this, says researcher Pernille K Andersson at CTF, Service Research Center at Karlstad University. A pandemic doesn't change people's needs or behaviors.

    Since the start of the pandemic, people have been urged to use social distancing. Many people have lived completely isolated from their surroundings when working at home, shopping online and avoiding going to the gym. An increasing number of people are feeling lonely and isolated.

  • 2020-11-17

    The Music Industry: Challenges and solutions in the wake of the pandemic

    The pandemic has shaken many industries profoundly, among them the music industry. To handle the crisis more support is needed as well as a changed view to recognize popular music as a cultural form, accordning to an ongoing study at Karlstad University.

    A survey was conducted this summer to find out how different actors in the music and event industry are affected by the corona pandemic. What they need to handle the current situation and how it can lead to development and innovation in the industry.

  • 2020-11-17

    Increased mental health during the pandemic with interventions

    Interventions increase the chances of succeeding in changing and maintaining a new behavior in the long run. This is showed in a recently published study from CTF, Service Research Center at Karlstad University.

    "Interventions are about promoting a behavioral change with targeted programs or services," says Frida Skarin, Doctoral Student in Psychology and main author of the article. "The study shows that health-promoting interventions are effective ways to increase well-being and reduce mental illness. Changing a behavior and thereby breaking old habits is difficult, but sometimes necessary - especially when it comes to health, which many have experienced during the current pandemic."

  • 2020-11-10

    Hello there, Frida Skarin, PhD student in Psychology ...

    ... you are are now in the final phase of your PhD studies that focuses on behavioral change. Can you tell us more about your research?

    "I am studying psychological factors that contribute to people succeeding to change and maintaining a new behavior in the long run. My doctoral thesis focuses on behavior change through interventions, that is, by the help of targeted measures or services. Targeted efforts can for example be changing people’s travel behavior to start using public transport instead of taking the car, or new behavior in the form of healthy habits such as meditation, regular exercise or eating healthier."

  • 2020-11-10

    Stickers don’t change how people behave

    Per Kristensson, you and three colleagues wrote a debate article with this headline in the Swedish newspaper DN Debate regarding the spread of Covid-19. What do you mean by this?

    "We believe that governmental agencies and regional authorities have a naïve understanding of how to change people’s behavior. Recommendations and information in the form of stickers and signs which urges us to wash our hands, stay home in case of symptoms and keep our distance, can remind of important behavior but research shows that it’s rarely enough to change a behavior," says Per Kristensson, Professor of Innovation and Consumer Psychology and Director at CTF, Service Research Center at Karlstad University.

  • 2020-11-03

    Anna Fyrberg Yngfalk, new Associate Professor in Business Administration

    Anna Fyrberg Yngfalk has been promoted to Associate Professor in Business Administration at Karlstad University. Her current research is inspired by the #MeToo movement and highlights power and gender matters at the intersection between customers and employees in the service sector.

    "My research focuses on customers who cross the line of what is ethically acceptable, and highlights how customer harassment is "enabled" via dominant and contemporary norms of satisfying the customer - "the customer is always right"," says Anna Fyrberg Yngfalk. "We investigate how marketing ideals, especially customer orientation, interact with broader power and gender structures in society and what consequences it has for employees from a work environment perspective."


Black Friday: Viktigt med väl genomtänkta fysiska mötesplatser under pandemin #ctfse #kau #beteendeforskning…