Jörg Pareigis

Jörg is Assistant Professor in Business Administration and researcher at CTF, Service Research Center at Karlstad University, Sweden. His research interests are customer behavior and customer experience. More specifically, he focuses on the active role that the customer has as a co-producer the customer experience and the role of the physical service environment.

Jörg was also very involved in teaching at the Karlstad Business School, where he was responsible for the course Marketing Strategies and Understanding Customer Experience. In addition to his role as program manager of the International Business (180 ECTS) program, he led the externally funded WISR16 and WISR17 course development projects. The purpose of the projects was to develop open online graduate courses for professionals in the private and public sector based on strategically important research centres at Karlstad University. Nowadays, Jörg hold lectures on massive open online courses and service innovation and is part of the organizing committee of Open Networked Learning.

Jörg is the head of library at Karlstad University.

Pareigis, J., Kvarnström, M., Cefa, B., Bai, J. Y. H., Zawacki-Richter, O., Uhlin, L., … Theilmeier, G. (2024). Open networked learning – a course, a community, an approach. International Journal for Academic Development, 29(2), 169–184.

Otterbring et al. (2018), The relationship between office type and job satisfaction: Testing a multiple mediation model through ease of interaction and well-being, Scandinavian journal of work, environment & health 44 (3), 330-334

Pareigis, J. (2012), "Customer experiences of resource integration : Reframing servicescapes using scripts and practices", Doctoral dissertation, Karlstad University, Karlstad, Sweden.

Pareigis, J., Echeverri, P. and Edvardsson, B. (2012), "Exploring internal mechanisms forming customer servicescape experiences", Journal of Service Management, Vol. 23 No. 5, pp. 677-695.