Jörg Pareigis

Jörg is Assistant Professor in Business Administration and researcher at CTF, Service Research Center at Karlstad University, Sweden. His research interests are customer behavior and customer experience. More specifically, he focuses on the active role that the customer has as a co-producer the customer experience and the role of the physical service environment.

Jörg is also very involved in teaching at the Karlstad Business School, where he is responsible for the course Marketing Strategies and Understanding Customer Experience. In addition to his role as program manager of the International Business (180 ECTS) program, he leads the externally funded WISR16 and WISR17 course development projects. The purpose of the projects is to develop open online graduate courses for professionals in the private and public sector based on strategically important research centres at Karlstad University, where he is also working as educational developer.

Otterbring et al. (2018), The relationship between office type and job satisfaction: Testing a multiple mediation model through ease of interaction and well-being, Scandinavian journal of work, environment & health 44 (3), 330-334

Pareigis, J. (2012), "Customer experiences of resource integration : Reframing servicescapes using scripts and practices", Doctoral dissertation, Karlstad University, Karlstad, Sweden.

Pareigis, J., Echeverri, P. and Edvardsson, B. (2012), "Exploring internal mechanisms forming customer servicescape experiences", Journal of Service Management, Vol. 23 No. 5, pp. 677-695.