Master Programme in Marketing: Master
A Degree of Bachelor of at least 180 ECTS credits with a major in Business Administration, including a Bachelor thesis or related essay (15 ECTS credits), and upper secondary level English 6 or B, or equivalent.
A Degree from study programme IT-Design - Enterprise Systems and Economy (180 ECTS credits), SGITD-AFEK according to Study Plan valid from HT2012.
EducationThis program gives you the opportunity to create your own study profile with qualifications in Marketing. In this program of 120 credits, you will study marketing (15 ECTS cr.), sustainable business and leadership (15 ECTS cr.), research methodology (15 ECTS cr), electives (15 ECTS cr), electives in business administration (15 ECTS cr), mandatory course in business administration (15 ECTS cr) and write a masters' degree thesis (30 ECTS cr) as a partial fullfilment.
Professional ContactThroughout the programme, students have the opportunity to make contact with representatives of the business world as guest lecturers and in other ways. Students usually complete their degree thesis in conjunction with one or several companies or other organisations, for instance.
Course of study
|Semester 1||ECTS credits|
|Business Marketing (Obligatory)||15|
|Sustainable Business and Leadership (Obligatory)||15|
|Semester 2||ECTS credits|
|Leadership and Personality (Optional)||7.5|
|Introductory Statistics and Regression Analysis (Obligatory)||15|
|Intercultural Business Communication (Optional)||15|
|Semester 3||ECTS credits|
|International Financial Accounting (Elective)||7.5|
|Accounting and Control (Elective)||7.5|
|Current Research in Business Administration (Obligatory)||15|
|Advanced service management (Elective)||15|
|Semester 4||ECTS credits|
|Business administration - Two -year Master's Thesis (Obligatory)||30|
*Full-time study always equals 30 ECTS credits per semester (20 weeks).
Elective course: Students are free to choose among certain alternative courses, often depending on their choice of specialisation.
Optional course: Students are free to choose any course offered at Karlstad University or at other universities. Courses listed are examples of recommended or frequently chosen courses for a specific programme.