Master Programme in Marketing
Study programme
A master-level programme in marketing provides an understanding for the role of marketing when an organisation is working towards meeting different needs and challenges in contemporary society and markets. The study programme is an excellent starting point for those who want to work with strategic business issues, market analyses, sales and market communication.
Karlstad Business School at Karlstad University is AACSB accredited, which means that you as students receive an education that meets international requirements and will be well equipped for any future challenges. It also provides the option of being an exchange student at internationally reputable universities abroad.
Prerequisites
A bachelor-level degree of at least 180 credits, specialising in the main field of Business Administration. Upper secondary school English 6 or English level 2. Equivalence assessment can be made. Alternatively A degree of at least 180 credits from the Study Programme in IT-Design: Enterprise Systems and Economy (SGITD-AFEK), or the Bachelor’s Programme in Information Systems with Business Perspectives (SGSYE). In addition, upper secondary school English 6 or English level 2. Equivalence assessment can be made.
While studying
Education
The study programme gives you a more in-depth study profile in marketing. You will take second-cycle courses in Marketing and Business Administration, which, in combination with a master's thesis will provide in-depth knowledge within the discipline.For a master's degree, the student will study: Marketing Theory (7.5 credits), Business-to-Business Marketing (7.5 credits), Consumer Research in Marketing (7.5 credits), Responsible Management and Leadership (7.5 credits), Introductory Statistics and Regression Analysis (7.5 credits), Optional courses (15 credits), Current Research in Business Administration (15 credits), Current Research in Marketing (15 credits), and a Business Administration - Two -year Master's Thesis (30 credits).
Professional Contact
During your studies, you are given regular opportunities to network with working professionals through guest lecturers and various events at Karlstad Business School. The master's thesis is normally conducted in collaboration with one or more businesses or other organisations.Course of study
| Semester 1 | ECTS credits |
|---|---|
| Business-to-business marketing (Obligatory) | 7.5 |
| Consumer research in marketing (Obligatory) | 7.5 |
| Marketing Theory (Obligatory) | 7.5 |
| Responsible management and leadership (Obligatory) | 7.5 |
| Semester 2 | ECTS credits |
|---|---|
| Introductory Statistics and Regression Analysis (Obligatory) | 15 |
| Optional course (Optional) | 15 |
| Semester 3 | ECTS credits |
|---|---|
| Crafting research in business administration (Obligatory) | 15 |
| Frontiers of marketing research (Obligatory) | 15 |
| Semester 4 | ECTS credits |
|---|---|
| Business administration - Two -year Master's Thesis (Obligatory) | 30 |
Please note - not all programmes offer elective or optional courses.
Elective course: Students are free to choose among certain alternative courses, often depending on their choice of specialisation.
Optional course: Students are free to choose any course offered at Karlstad University or at other universities. Courses listed are examples of recommended or frequently chosen courses for a specific programme.
Future prospects
Employment Market
As a student at Karlstad Business School, you will receive an education tailor-made for marketing-related work within both private and public organisations.A master's education demands a total of five years at the university, where the student will receive a master's degree at completion. A master's degree gives you a competitive edge on the labour market, as well as the tools to handle complex assignments within the field of marketing. Additionally, in many international businesses, a master's degree is a prerequisite in order to hold senior positions.
Degree
Students who fulfil the requirements of a Master’s degree (120 credits), and have a Bachelor of Science in Business and Economics will be awarded a:Degree of Master of Science in Business and Economics (120 credits)
Major: Business Administration
Students who fulfil the requirements of a Master’s degree (120 credits), and have a Bachelor of Science/Arts with a major in Business Administration will be awarded a:
Degree of Master of Science (120 credits)
Major: Business Administration
Further Studies
Upon completion of the programme, you can go on to further studies at doctoral level.You can find more information about doctoral studies at kau.se
Tuition fees
- Total fee: 200,000 SEK
- Per semester / First payment: 50,000 SEK
You do not have to pay tuition fees if you are an exchange student or a citizen of a country within the European Union (EU), the European Economic Area (EEA), or Switzerland.
Choose occasion
- Start Autumn 2026
- Mode of study Campus (Karlstad)
- Language English
- Application code KAU-80712
- Study pace 100% (Day)