Business by Web and Web Analytics

The course is co-arranged by the subjects Information Systems and Business Administration, and comprises a series of seminars led by business and academic representatives. The business representatives are from local enterprises in the Karlstad area that have an international focus. Different approaches to doing business by web are discussed in the seminars. Students practice professional writing through producing a number of short reports on the topics discussed in the seminars: one on web usability, one on web analysis based on traffic data from a sample web site, and one on marketing in relation to digital media.

Progressive specialisation: G1N (has only upper‐secondary level entry requirements)

Education level: Undergraduate level

Admission requirements: General admission requirements.

Selection: Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• International Business (studied during year 2)
• Study Programme in IT, Project management and ERP Systems (studied during year 1)
• Study Programme in IT-Design: Enterprise Systems and Economy (studied during year 3)
• Study Programme in IT-Design: Information Systems Design (studied during year 2)
• Bachelor´s Programme in Information Systems with Business Perspectives (studied during year 3)
• Bachelor´s Programme in Information Systems Development (studied during year 2)
• Web Developer (studied during year 2)
• Study Programme in Web and Multimedia (studied during year 2)