Business by Web and Web Analytics

 7.5 ECTS credits
The core of the course is a seminar series with seminar leaders from industry and academia. Different approaches to doing business by web are discussed in the seminars. Each student will write several short reports on the topics discussed in the seminars: one on web usability, one on web analysis based on traffic data from a sample web site, and one on marketing in relation to digital media.
During the campus course, guest lecturers or visits to local enterprises with international focus will take place. When the course is given as a distance course, guest lectures are provided in video format.

Progressive specialisation: G1N (has only upper‐secondary level entry requirements)
Education level: Undergraduate level
Admission requirements: General admission requirements
Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

More information

Campus, 50% Options
  • Start Autumn 2024
  • Mode of study Campus
  • Language English
  • Course code ISGA97
  • Application code KAU-45189
  • Study pace 50% (Day)
  • Study period week 46–3
  • Schedule Show
  • Introductory Information Show
  • Reading list Show
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