Disputation i psykologi
Johan Högberg försvarar sin doktorsavhandling i psykologi, "Gameful experiences: The not so painful road to gainful behavior"
Doktorsavhandling Högberg 2019:26
Nedan följer en kort beskrivning av innehållet (ur baksidestexten):
“In a series of studies, this dissertation investigates the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes.
The motivational aspects of gamification rely on the creation of the gameful experience. Paper 1 in this dissertation investigates this experience and develops an instrument for its measurement. Paper 2 investigates the effects that gamification has on a decision to use offers in a store and the role of engagement for this effect to occur. Paper 3 investigates the contribution of gamification to value creation in stores and how such value creation relates to brand engagement.
The results of these studies indicate that the gameful experience can be described and measured using a model that includes the dimensions of accomplishment, challenge, competition, guided, immersion, playfulness, and social experience. The results also indicate that the implemented challenge-based gamification, in the form of a quiz, can induce positive affect, which can influence evaluative judgments and, ultimately, brand engagement. However, the results did not show that such gamification drove the target behavior through effort justification. Finally, the results display one of the conditions for such challenge-based gamification to be effective: the user needs to be engaged.”
Händelsen är öppen för allmänheten.
Medverkande
- Per Backlund, opponent, professor, Högskolan i Skövde
- Ali Kazemi, betygsnämnd, professor, Högskolan Väst
- Lars-Olof Johansson, betygsnämnd, docent, Göteborgs universitet
- Henrietta Huzell, betygsnämnd, fil. dr, Karlstads universitet
Upplysningar
- Britt-Marie Shandrew
Telefon: 054-700 1550
E-post: britt-marie.shandrew@kau.se