CTF seminar "Designing conceptual articles: four approaches"

Welcome to CTF seminar,
 

Elina Jaakkola, Professor of Marketing, Turku School of Economics will hold a seminar.

Title “Designing conceptual articles: four approaches”

(The seminar will be held in English).

Abstract: As a powerful means of theory building, conceptual articles are increasingly called for in marketing academia. However, researchers struggle to design and write non-empirical articles because of the lack of commonly accepted templates to guide their development. This presentation will highlight methodological considerations for conceptual papers: it is argued that such papers must be grounded in a clear research design, and that the choice of theories and their role in the analysis must be explicated and justified. I will discuss four potential templates for conceptual papers – Theory Synthesis, Theory Adaptation, Typology, and Model – and their respective aims, approach for using theories, and contribution potential. Supported by illustrative examples, these templates codify some of the tacit knowledge that underpins the design of non-empirical papers and will be of use to anyone undertaking, supervising, or reviewing conceptual research. The presentation is based on my paper published AMS Review (2020).

For more information please contact charlotta.andersson@kau.se