7 ECTS credits
The course deals with central concepts, models and theories in marketing, primarily from a company perspective. The course has an emphasis on consumer marketing. Areas such as the marketing process, consumer behaviour and market communication are central. Instruction is in the form of lectures and seminars.
Progressive specialisation: G1N (has only upper‐secondary level entry requirements)
Education level: Undergraduate level
Admission requirements: General admission requirements plus either - field-specific eligibility A4 (Mathematics 3b or 3c, Social Studies 1b or 1a1 + 1a2) or - field-specific eligibility 4 (English B, Mathematics C, Social Studies A) with the exception of English B
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
This course is included in the following programme
- Real Estate Management (studied during year 1)