Study Programme in Public Relations
General entry requirements plus either:
? field-specific eligibility A6 (Civics 1b or 1a1 + 1a2) or
? field-specific eligibility 6 (upper secondary school level English B and Civics A)
EducationThe Study Programme in Public Relations is mainly theoretical, but there are practical components as well. The main focus is on analytical and strategic factors in the communication process. The practical courses focus on written composition, presentation techniques and graphics. The programme is profiled towards applied Swedish, as the ability to produce written as well as spoken language of a high standard is crucial for students aiming to make a career in this field.
Elective courses will make up a total of 30 ECTS credits. We encourage students to take the opportunity to study abroad during this period, should they wish to do so. We also offer complementary courses in Media and Communication (including internship-based courses).
Form of InstructionTeaching is in the form of lectures, seminars and group work. The student is also required to study on his/her own. The programme represents full-time work, i.e. an average workload of 40 hours per week.
ExaminationExamination usually takes place at the end of each course, module, or unit. The form of examination varies.
Study AbroadThe elective 30 ECTS credits offer students the opportunity to study abroad. Karlstad University has exchange agreements with many universities around the world to which students at the university are eligible to apply.
Professional ContactIn the course of study, students establish professional contacts through practical courses, guest lectures and/or via internship in a media organisation.
Course of study
|Semester 1||ECTS credits|
|Introduction to Media and Communication Studies (Obligatory)||15|
|Text, Communication and Organization (Obligatory)||15|
|Semester 2||ECTS credits|
|Communication work in theory and practice (Obligatory)||30|
|Semester 3||ECTS credits|
|Strategic communication (Obligatory)||30|
|Semester 4||ECTS credits|
|Research methods and academic essay (Obligatory)||15|
|Project management and production (Obligatory)||15|
|Semester 5||ECTS credits|
|Media and Communication Studies III (Obligatory)||30|
|Semester 6||ECTS credits|
|Optional course (Obligatory)||30|
Elective course: Students are free to choose among certain alternative courses, often depending on their choice of specialisation.
Optional course: Students are free to choose any course offered at Karlstad University or at other universities. Courses listed are examples of recommended or frequently chosen courses for a specific programme.
Läsårs- och programvärderingar
Employment MarketAn information officer is responsible for an organisation's external and/or internal communication. Communication is regarded as a strategic tool for achieving organisational goals. Duties may include working with communication strategies and analyses, education, surveys, organisational profiling and media contacts. The student's knowledge of media and communication processes also qualifies him/her to work in related fields, such as journalism, marketing and advertising.
DegreeThe programme consists of 180 ECTS credits, leading to a Bachelor of Arts in Media and Communication Studies. For examination and assessment regulations, see under the heading "Learning outcomes" in the programme study plan.
Further StudiesUpon completion of the programme the student can continue towards a Master's degree in Media- and Communication Studies. Studies at the advanced level make the student eligible for doctoral studies in, for instance, Media- and Communication Studies. The subject in which the student's doctor's degree will be awarded will depend on previous studies. The student also needs to meet the prerequisites for doctoral studies of the subject chosen.
- Start Autumn 2020
- Mode of study Campus
- Language Swedish
- Application code KAU-70136
- Study pace 100% (Day)