Study Programme in Public Relations
180 ECTS credits
Study programme
Are you ready to take the next step into the world of communication and start shaping your future?
Then the Communication and PR programme is for you.
Throughout the programme, you will develop your creativity, design campaigns, and work with AI and digital tools that are shaping the future of communication. By combining creativity with strategy, you will learn to understand target audiences, build brands, and create communication that makes an impact.
The programme is broad, giving you a strong foundation for many different career paths, such as communication officer, content creator, social media manager, journalist, PR strategist, or entrepreneur.
It leads to a Bachelor’s degree in Media and Communication Studies and provides both strategic understanding and analytical depth for tomorrow’s communication professions.
You will also have a flexible semester, where you can choose to do an internship or study abroad – a great opportunity to gain experience and build valuable industry connections.
Communication and PR prepares you for the communication industry of the future, where creativity, strategic thinking, and digital competence are key to reaching and engaging audiences.
You’ll gain close contact with working life and have the opportunity to grow both professionally and personally.
Classes are given in Swedish only.
Then the Communication and PR programme is for you.
Throughout the programme, you will develop your creativity, design campaigns, and work with AI and digital tools that are shaping the future of communication. By combining creativity with strategy, you will learn to understand target audiences, build brands, and create communication that makes an impact.
The programme is broad, giving you a strong foundation for many different career paths, such as communication officer, content creator, social media manager, journalist, PR strategist, or entrepreneur.
It leads to a Bachelor’s degree in Media and Communication Studies and provides both strategic understanding and analytical depth for tomorrow’s communication professions.
You will also have a flexible semester, where you can choose to do an internship or study abroad – a great opportunity to gain experience and build valuable industry connections.
Communication and PR prepares you for the communication industry of the future, where creativity, strategic thinking, and digital competence are key to reaching and engaging audiences.
You’ll gain close contact with working life and have the opportunity to grow both professionally and personally.
Classes are given in Swedish only.
Education level:
Basic level
Prerequisites
General entry requirements + Civics 1b or 1a1 + 1a2, and English 6.
While studying
Education
The Study Programme in Public Relations is mainly theoretical, but there are practical components as well. The main focus is on analytical and strategic factors in the communication process. The practical courses focus on written composition, presentation techniques and graphics. The programme is profiled towards applied Swedish, as the ability to produce written as well as spoken language of a high standard is crucial for students aiming to make a career in this field. Elective courses will make up a total of 30 ECTS credits. We encourage students to take the opportunity to study abroad during this period, should they wish to do so. We also offer complementary courses in Media and Communication (including internship-based courses).Form of Instruction
Teaching is in the form of lectures, seminars and group work. The student is also required to study on his/her own. The programme represents full-time work, i.e. an average workload of 40 hours per week.Examination
Examination usually takes place at the end of each course, module, or unit. The form of examination varies.Study Abroad
The elective 30 ECTS credits offer students the opportunity to study abroad. Karlstad University has exchange agreements with many universities around the world to which students at the university are eligible to apply.Professional Contact
In the course of study, students establish professional contacts through practical courses, guest lectures and/or via internship in a media organisation.Course of study
| Semester 1 | ECTS credits |
|---|---|
| Introduction to Media and Communication Studies (Obligatory) | 15 |
| Text, Communication and Organization (Obligatory) | 15 |
Total ECTS credits:
30
| Semester 2 | ECTS credits |
|---|---|
| Communication work in theory and practice (Obligatory) | 30 |
Total ECTS credits:
30
| Semester 3 | ECTS credits |
|---|---|
| Strategic communication (Obligatory) | 30 |
Total ECTS credits:
30
| Semester 4 | ECTS credits |
|---|---|
| Research methods and academic essay (Obligatory) | 15 |
| Project management and production (Obligatory) | 15 |
Total ECTS credits:
30
| Semester 5 | ECTS credits |
|---|---|
| Media and Communication Studies III (Obligatory) | 30 |
Total ECTS credits:
30
| Semester 6 | ECTS credits |
|---|---|
| Optional course (Obligatory) | 30 |
Total ECTS credits:
30
Please note - not all programmes offer elective or optional courses.
Elective course: Students are free to choose among certain alternative courses, often depending on their choice of specialisation.
Optional course: Students are free to choose any course offered at Karlstad University or at other universities. Courses listed are examples of recommended or frequently chosen courses for a specific programme.
Academic year and program evaluations
Start semester Autumn 2017
Start semester Autumn 2018
Start semester Autumn 2019
Start semester Autumn 2020
Start semester Autumn 2021
Start semester Autumn 2022
Future prospects
Employment Market
An information officer is responsible for an organisation's external and/or internal communication. Communication is regarded as a strategic tool for achieving organisational goals. Duties may include working with communication strategies and analyses, education, surveys, organisational profiling and media contacts. The student's knowledge of media and communication processes also qualifies him/her to work in related fields, such as journalism, marketing and advertising.Degree
Degree of Bachelor of ArtsMain field of study: Media and Communication Studies
Further Studies
Upon completion of the programme, you can go on to further studies at Master's level, such as a Master's programme (60 or 120 credits) in Media and Communication Studies.Karlstad University currently offers the following program that might be of interest: Master programme in Geomedia Studies: Media, Mobility and Spatial Planning
Tuition fees
- Total fee: 288,000 SEK
- Per semester / First payment: 48,000 SEK
You do not have to pay tuition fees if you are an exchange student or a citizen of a country within the European Union (EU), the European Economic Area (EEA), or Switzerland.