7.5 ECTS credits
The course deals with basic knowledge of the event industry. Event management involves planning and leading events and major meetings, for example, festivals, sports events, concerts and conferences. Students learn the basics of what is required to plan and conduct an event, and how packaging, marketing and evaluating events take place. The importance of an event at a more strategic level is treated through the study of spillover effects generally and for tourism in particular. The visitor's experienced value and the economic value are treated. Students acquire a holistic understanding of what it means to work with an event and its importance to a company, a place or any other type of contractor. The course includes a project involving the planning and evaluation of an event.
Progressive specialisation: G1F (has less than 60 credits in first‐cycle course/s as entry requirements)
Education level: Undergraduate level
Admission requirements: General admission requirements
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
This course is included in the following programme
- Tourism Programme (studied during year 1)