Pernille Kristensen Andersson

Research
My research regards the influence of the servicescape on consumers total service experience in service settings. The purpose of my research is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ approach/avoidance behavior in a retail context. More specifically, I investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ approach/avoidance behavior in a retail store. Currently research is about how digitalized service in a servicescape can create value for both the consumers and companies.
I have also has extensive experience from teaching at the Department of Psychology at various levels.
Selected publications
Andersson, P. K. (2016). Changing the servicescape: The influence of music, self-disclosure and eye gaze on service encounter experience and approach avoidance behavior.(Karlstad University Studies, nr 2016:39). Doctoral Thesis, Karlstad: Karlstad universitet.
Andersson, P. K., Wästlund, E., & Kristensson, P. (2016). The effect of gaze on consumers’ encounter evaluation. International Journal of Retail & Distribution Management, Vol. 30 (4): 372-396.
Andersson, P. K., Gustafsson, A., Kristensson, P., & Wästlund, E. (201). The effect of frontline employees’ personal self-disclosure on consumers’ encounter experience. Journal of Retailing and Consumer Services, Vol. 30 (May): 40-49.
Andersson, P. K., Kristensson, P., Wästlund, E. & Gustafsson, A. (2012). Let the music play… or not. The influence of background music on consumer behavior. Journal of Retailing and Consumer Services, Vol. 19 (6): 553–560.
Publications
- Laila Gibson, Braunerhielm, Pernille Andersson K - 2023
- Laila Gibson, Braunerhielm, Pernille Andersson K - 2022
- Braunerhielm, Laila Gibson, Ryan Bengtsson, Pernille Andersson K - 2021
- Nöjd, Westman Trischler, Otterbring, Pernille Andersson K, Wästlund - 2020
- Pernille Andersson K, Nöjd, Otterbring, Westman, Wästlund - 2019
- Pernille Andersson K - 2016
- Pernille Andersson K, Gustafsson, Kristensson, Erik Wästlund - 2016
- Pernille Andersson K, Erik Wästlund, Kristensson - 2016
- Pernille Andersson K - 2013
- Pernille Andersson K, Anders Gustafsson, Per Kristensson, Erik Wästlund - 2012
- Pernille Andersson, Per Kristensson, Gustafsson, Erik Wästlund - 2012
- Pernille Andersson K, Gustafsson, Kristensson, Wästlund - 2012
- Pernille Andersson K, Kristensson, Wästlund, Gustafsson - 2012
- Pernille Andersson, Erik Wästlund, Gustafsson, Per Kristensson - 2011
- Pernille K Andersson, Erik Wästlund, Anders Gustafsson, Per Kristensson - 2011
- Pernille Andersson K, Gustafsson, Per Kristensson, Wästlund -
