Jessica Edlom PhD student and adjunct teacher Publications Understanding tensions in strategic communication practices - a strategy-as-practice study of the music industry Jessica Edlom, Per Skålén, 2024 Commodifying participation through choreographed engagement - the Taylor Swift case Linda Ryan Bengtsson, Jessica Edlom, 2023 Show me love - Emergent strategic communication practices and fan engagement within the popular music industry Jessica Edlom, 2023 The Engagement Imperative - Experiences of Communication Practitioners’ Brand Work in the Music Industry Jessica Edlom, 2022 Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community Jessica Edlom, Jenny Karlsson, 2021 Keep the Fire Burning - Exploring the Hierarchies of Music Fandom and the Motivations of Superfans Jessica Edlom, Jenny Karlsson, 2021 Mapping Transmedia Marketing in the Music Industry - A Methodology Linda Ryan Bengtsson, Jessica Edlom, 2021 Authenticity and Digital Popular Music Brands Jessica Edlom, 2020 In Search for a methodological approach: - Challenges of capturing transmedia marketing in the music industry Linda Ryan Bengtsson, Jessica Edlom, 2020 Sparking the Nordic music brand Jessica Edlom, 2019 "#LookWhatYouMadeMeDo" Mobilizing fans in the contemporary music industry - - the Taylor Swift case Linda Ryan Bengtsson, Jessica Edlom, Karin Fast, 2018 Bringing the digital Swedish music brand alive Jessica Edlom, 2017 Building authentic music brands on the social web Jessica Edlom, 2017 Fluid communication strategies in music online brand building Jessica Edlom, 2017 Agile, cocreative and data-driven - Multifaceted and emerging strategic communication practices within the music industry Jessica Edlom, Per Skålén,
