Jessica Edlom PhD student and adjunct teacher Publications Röster från den svenska musikbranschen - Utmaningar och lösningar under pandemin Ryan Bengtsson, Karlsson, Edlom - 2024 Understanding tensions in strategic communication practices - a strategy-as-practice study of the music industry Edlom, Skålén - 2024 Commodifying participation through choreographed engagement - the Taylor Swift case Ryan Bengtsson, Edlom - 2023 Show me love - Emergent strategic communication practices and fan engagement within the popular music industry Edlom - 2023 The Engagement Imperative - Experiences of Communication Practitioners’ Brand Work in the Music Industry Edlom - 2022 Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community Edlom, Karlsson - 2021 Keep the Fire Burning - Exploring the Hierarchies of Music Fandom and the Motivations of Superfans Edlom, Karlsson - 2021 Mapping Transmedia Marketing in the Music Industry - A Methodology Ryan Bengtsson, Edlom - 2021 Authenticity and Digital Popular Music Brands Edlom - 2020 In Search for a methodological approach: - Challenges of capturing transmedia marketing in the music industry Ryan Bengtsson, Edlom - 2020 Sparking the Nordic music brand Edlom - 2019 "#LookWhatYouMadeMeDo" Mobilizing fans in the contemporary music industry - - the Taylor Swift case Ryan Bengtsson, Edlom, Fast - 2018 Bringing the digital Swedish music brand alive Edlom - 2017 Building authentic music brands on the social web Edlom - 2017 Fluid communication strategies in music online brand building Edlom - 2017 Agile, cocreative and data-driven - Multifaceted and emerging strategic communication practices within the music industry Edlom, Per Skålén -
