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> Jessica Edlom

Jessica Edlom

PhD student and adjunct teacher

Publications

ABBA Voyage – fygitala livekonserter och fanupplevelser
Ryan Bengtsson - 2024
Innovating music experiences – Creativity in pandemic times
Karlsson - 2024
Röster från den svenska musikbranschen - Utmaningar och lösningar under pandemin
Ryan Bengtsson, Karlsson, Edlom - 2024
Understanding tensions in strategic communication practices - a strategy-as-practice study of the music industry
Edlom, Skålén - 2024
Commodifying participation through choreographed engagement - the Taylor Swift case
Ryan Bengtsson, Edlom - 2023
Show me love - Emergent strategic communication practices and fan engagement within the popular music industry
Edlom - 2023
The Engagement Imperative - Experiences of Communication Practitioners’ Brand Work in the Music Industry
Edlom - 2022
Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community
Edlom, Karlsson - 2021
Keep the Fire Burning - Exploring the Hierarchies of Music Fandom and the Motivations of Superfans
Edlom, Karlsson - 2021
Mapping Transmedia Marketing in the Music Industry - A Methodology
Ryan Bengtsson, Edlom - 2021
Authenticity and Digital Popular Music Brands
Edlom - 2020
In Search for a methodological approach: - Challenges of capturing transmedia marketing in the music industry
Ryan Bengtsson, Edlom - 2020
Sparking the Nordic music brand
Edlom - 2019
"#LookWhatYouMadeMeDo" Mobilizing fans in the contemporary music industry - - the Taylor Swift case
Ryan Bengtsson, Edlom, Fast - 2018
Bringing the digital Swedish music brand alive
Edlom - 2017
Building authentic music brands on the social web
Edlom - 2017
Fluid communication strategies in music online brand building
Edlom - 2017
Agile, cocreative and data-driven - Multifaceted and emerging strategic communication practices within the music industry
Edlom, Per Skålén -

Contact info

054-700 25 49
jessica.edlom@kau.se

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