Psychology of everyday life

At Karlstad University, psychology of everyday life includes studying how people develop and experience offers in the form of goods and services. We do research on the psychological processes related to the individual’s role as consumer or employee in an organisation.

The aim of our research is describing, explaining and predicting psychological processes that are relevant to private and public organisations, and research is conducted in close partnership with these actors.

For more information on our projects see:

Passenger transport 
Human-computer interaction 

Partners:
Service and Market-Oriented Transport research (SAMOT), a VINN Excellence center
Center for Service Research (CTF)