Business management in tourism

The course introduces basic perspectives and theories of enterpreneurship in tourism with an emphasis on economic geography and how the development of economic activities affect and are affected by the surrounding community. Special emphasis is on how distance/proximity (physically, institutionally, culturally) affects the interplay between companies and places, and more generally how different geographic qualities (location, resources, demography, institutions) impact on economic development, destination development and entrepreneurship.

The course also deals with basic perspectives on various relations between a company's business model and choice of location. The course outlines theories of business plans, business models and industrial localisation, classic localisation theory as well as more recent perspectives on agglomeration advantages, networks, clusters and entrepreneurship. Methods for analysing the localisation of economic operations, dimensioning and market potential are treated in application exercises. Students develop skills through localising exercises and developing business plans for tourism companies.

Progressive specialisation: G2F (has at least 60 credits in first‐cycle course/s as entry requirements)

Education level: Undergraduate level

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Tourism Programme (studied during year 2)