Industrial Marketing

The course deals with concepts, models and theories in the marketing field, primarily from a business perspective, based on the actors on different types of markets and their activities. Market changes and the need for information created in change receive particular attention. The course treats the development of the marketing discipline and introduces new approaches related to specific marketing problems. The course aims to convey a critical approach to modern marketing theories. Students are expected to gain insight into and understanding of strategic marketing issues and the role of marketing in the business development process.

Progressive specialisation: G1N (has only upper‐secondary level entry requirements)

Education level: Undergraduate level

Admission requirements: Admission to the industrial management programme at Karlstad University

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Master of Science in Industrial Engineering and Management (studied during year 2)