Customers, organizing and customer oriented service work

The course covers the customer role, customer relations, and customer-oriented service work from an organisational perspective, with a particular focus on the role of the customer in relation to service production and the implications for different types of service providers and their work. The course also includes discussion of how structural conditions based on assumptions about roles, power, and gender can be expressed in concrete service interactions, problems that may arise in interactions, and how enabling organisational structures for good service interactions and good work conditions can be established.

The course requires independent study, continual reading, and active participation and reflection. A central part of the course is for students to apply theories, concepts, and models to their own businesses, and share experiences with each other. The course content is thus co-created with the students and based on their experiences, questions, and challenges.

Progressive specialisation: A1N (has only first‐cycle course/s as entry requirements)

Education level: Master's level

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.