Strategies for value creation
5.0 ECTS creditsThe course is designed to provide students with an in-depth understanding of how strategy models can be developed to deliver increased customer value and resource efficiency in both B2C (business-to-consumer) and B2B (business-to-business) contexts. It is based on strategic frameworks and models and equips students with tools to analyse, develop, and apply value-creating strategies in both contexts. Students are also offered training in incorporating ethical considerations into value-creation strategies. Throughout the course, students reflect on and assess how value creation involves not only economic profitability, but also the generation of long-term sustainable value that benefits the company, customers, employees, suppliers, and society at large.
Progressive specialisation:
A1N (has only first‐cycle course/s as entry requirements)
Education level:
Master's level
Admission requirements
A degree of Bachelor of at least 180 ECTS credits in a main area of study in Technology, Natural Science, Social Science, or the Humanities, including a degree project of at least 15 ECTS credits at the G2E level, or 90 ECTS credits in Business Management as part of the Master programme (SACEK), including 30 ECTS credits at the G2F level or higher, and upper secondary level English 6 or B, or equivalent
Selection:
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
This course is included in the following programme
- Programme in Business and Economics (studied during year 4)
- Master Programme in Management: Sustainable Value Creation (studied during year 1)