Advanced service management

Service management research is described, and central concepts and their use in service research and practice are discussed and analysed, such as service, service quality, meeting the customer, value creation, goods and service logic and service innovations. Also discussed are models to describe, categorise and analyse value creation through services. Special focus is on how the organisation can create value for the customers and how customers themselves create value, and how this takes place in direct interaction between customers, stakeholders, organisations and society.

Instruction is in the form of lectures and seminars.

Progressive specialisation: A1N (has only first‐cycle course/s as entry requirements)

Education level: Master's level

Admission requirements: Business Administration 90 ECTS cr of which at least 30 ECTS cr are for master-level courses. Upper secondary level English 6, B or equivalent.

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Programme in Business and Economics (studied during year 4)
• Master Programme in Service Management: Master (studied during year 1)
• Master Programme in Service Management: Master (studied during year 1)