The customer journey: A path to customer-driven value creation
5.0 ECTS creditsThe aim of the course is for students to acquire increased knowledge and understanding of value creation processes through various methods with a focus on customer journeys. This is done in order to develop operations and contribute to increased competitiveness and profitability.
The course aims to offer theoretical knowledge about communication and practical communication tools. That knowledge and those tools are then related to the students' work in order to enhance their understanding of how value can be created and increased among customers, clients, and other target groups. Based on theory and practice, as well as the students' own experiences, the course alternates three workshops with lectures. The themes of the workshops are observation and interview as methods, the customer journey as a tool, and value creation processes. After completing the course, students have a better theoretical and practical understanding of value creation processes in relation to customers.
The course requires active participation in creating the course content through seminar discussions and other learning activities throughout the course. The course content is partly contributed by the students themselves and based on their experiences, questions, and challenges in the context of their own work. The course involves independent study, continuous reading, and active reflective participation.
The course aims to offer theoretical knowledge about communication and practical communication tools. That knowledge and those tools are then related to the students' work in order to enhance their understanding of how value can be created and increased among customers, clients, and other target groups. Based on theory and practice, as well as the students' own experiences, the course alternates three workshops with lectures. The themes of the workshops are observation and interview as methods, the customer journey as a tool, and value creation processes. After completing the course, students have a better theoretical and practical understanding of value creation processes in relation to customers.
The course requires active participation in creating the course content through seminar discussions and other learning activities throughout the course. The course content is partly contributed by the students themselves and based on their experiences, questions, and challenges in the context of their own work. The course involves independent study, continuous reading, and active reflective participation.
Progressive specialisation:
A1N (has only first‐cycle course/s as entry requirements)
Education level:
Master's level
Admission requirements:
90 ECTS credits, including at least 30 ECTS credits at the G2F level or higher in the social, behavioural, or natural sciences, at least 2 years of work experience in a relevant professional area, and upper secondary level English 6 or A, or equivalent
Selection:
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.