TRUEdig investigates how businesses that develop privacy-enhancing services also can increase users’ security and sense of empowerment.
“TRUEdig will be conducted in cooperation with Computer Science at Karlstad University, so two successful environments with extensive experience of involving external partners are working together,” says Per Kristensson, director of the Service Research Center (CTF) at Karlstad University.
Project partners include: Google, Genelle, Ericsson, InTechrity, Ica-gruppen, Elvenite and Deversify.
“It is critical to ensure that future innovation does not come at the expense of our privacy and productivity. Three of four Swedes are worried about their online privacy. This project enables us to conduct an in-depth investigation of basing innovation on the individual’s interests, while also creating value for all partners.”
The research project is funded by the Knowledge Foundation, participating companies and Karlstad University until August 2023.
Outcomes and overview of the synergy-project TRUEdig
As our synergy Wenn-diagram shows, the project was approached by using an interdisciplinary collaborative framework where research from computer science, psychology, and business administration were applied.
The first project examined technical aspects and focused on novel usable privacy-enhancing technologies for enhancing transparency and enabling intervenability. In this project, much of the co-produced research was conducted in cooperation with Ica-gruppen and Ericsson. The second project started out from a psychological perspective and regards the understanding of user experience in terms of privacy and how services should be personalized accordingly. This project had much to gain from co-production together with Google and InTechrity. The third project is business and marketing-oriented and regarded how markets were adopting these services, and how companies develop privacy-enhanced and trustworthy business models leading to consumer empowerment. This project fulfilled its goals by co-production of research together with companies such as InTechrity and Deversify. It should be noted that this project had a slight change of emphasis in terms of focusing on the many new business models that arise from new digitalized solutions (such as customers sharing their data to receive offerings at a lower price) in the wellness sector.
For more information please contact Per Kristensson.