Introduction to Servitization 5 ECTS
Do you want to learn more about servitization, why it is important and how it can be practised? Take our course "Introduction to Servitization".
In this course you will learn more about: What servitization is - transformation and service mindset. Why servitization is important, both from a supplier and a customer view. How companies and organisations can create competitive advantage and growth through servitization. The course consists of three modules: 1) The concept servitization, 2) The offering - including business models and pricing, and 3) Strategies for servitization. Each module includes readings: scientific articles, videos, and online seminars with presentations and discussions.
For working professionals who want to learn more about servitization and how it can be practised in different organisations. For example, CEOs, production managers, business developers, senior product or service developers and project leaders.
- April 18, 13-15 course introduction and introduction to Modul 1
- April 25, 13-15 discussion seminar
- May 2, 13-16, presentation seminar
- May 9, 13-15.30 introduction to Modul 2
- May 16, 13-15.30 discussion seminar
- May 23, 13-16 presentation seminar
- May 30, 13-15 introduction to Modul 3
- June 5, 13-15, discussion seminar
- June 13, 13-16, presentation seminar
Maria Åkesson (course leader) is a lecturer in Business Administration at CTF, Service Research Center, and Karlstad Business School at Karlstad University.
Nina Löfberg is a lecturer in Business Administration at CTF, Service Research Center, and Karlstad Business School at Karlstad University.
Claes Högström is a lecturer in Business Administration at Karlstad Business School at Karlstad University.
Examination of the learning outcomes will be done through written and oral assignments, which you present and discuss at seminars.
ABOUT THE COURSE
The course is at an advanced level, given part-time and is designed to be combined with work. The course is web-based and conducted as a distance course.
90 ECTS credits completed in social, behavioural, or natural science, including at least 30 ECTS credits at the G2F level or higher, at least 2 years of relevant work experience, and upper secondary level English 6 or A, or equivalent.