Consumer privacy - fundamentals, 5 ects
This course will give you an introduction and broadened you knowledge on consumer privacy on digital markets. It will give you the fundamentals of consumer and online privacy.
The course outlines principles of user-centric privacy applicable to the design of online systems and choice architecture, focusing on user interface design and its psychological foundations.
It addresses both theoretical and practical implications of online privacy. A central part of the course is for the course participants to apply theories, concepts, and models to problems related to online privacy and share experiences with each other. Discussions can be drawn upon personal experiences, case studies, and empirical research findings.
The course also focuses on recognising and identifying ways to enhance online privacy (e.g., design principles, existing guidelines, and freely available repositories). The user-centric approach of the course indicates the importance of online privacy not only for individuals but also for groups, organisations, and society, taking into account the different definitions of consumer vulnerability.
After completing the course, you should be able to:
- Describe online privacy, privacy rights, the role of usability, and their significance for decisions of an individual, as well as for a company/organisation.
- Explain select privacy-related attitudes & behaviours on the basis of some of the well-established theoretical privacy decision-making models.
- Distinguish and critically reflect on malicious practices that online services might employ to manipulate users and exploit their vulnerabilities.
- Account for and apply best practices enabling usable privacy and informed online privacy decisions.
The course is aimed at working professionals who want to learn more about the topic and who processes digital information about consumers. It could, for example, be valuable for designers of UIs with whom consumers interact, and for individuals working in the public sector.
Examination of the learning outcomes will be done through written and oral assignments, which you present and discuss at seminars.
ABOUT THE COURSE
In the course, theory and practice are being alternated as well as working actively with assignments and being active in lectures and discussions with lecturers and other course participants.
The course is at advanced level, gives 5 ECTS credits and is held in English.
The course is location independent and distance based, and held via Canvas, Karlstad University's learning platform.
90 ECTS credits completed in social, behavioural, or natural science, including at least 30 ECTS credits at the G2F level or higher, at least 2 years of relevant work experience, and upper secondary level English 6 or A, or equivalent.