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Poja Shams

Lecturer in Business Administration

Publications

Emotional arousal in customer experience - A dynamic view
Delphine Caruelle, Poja Shams, Anders Gustafsson, Line Lervik-Olsen, 2024
Affective Computing in Marketing - Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
Delphine Caruelle, Poja Shams, Anders Gustafsson, Line Lervik-Olsen, 2022
Does delivery service differentiation matter? - Comparing rural to urban e-consumer satisfaction and retention
Yulia Vakulenko, Jasenko Arsenovic, Daniel Hellstrom, Poja Shams, 2022
Cereal Deal - How the Physical Appearance of Others Affects Attention to Healthy Foods
Tobias Otterbring, Kerstin Gidlof, Kristian Rolschau, Poja Shams, 2020
Gamified in-store mobile marketing - The mixed effect of gamified point-of-purchase advertising
Johan Högberg, Poja Shams, Erik Wästlund, 2019
Mirror, mirror, on the menu - Visual reminders of overweight stimulate healthier meal choices
Tobias Otterbring, Poja Shams, 2019
Online retail experience and customer satisfaction - the mediating role of last mile delivery
Yulia Vakulenko, Poja Shams, Daniel Hellstrom, Klas Hjort, 2019
Service innovation in e-commerce last mile delivery - Mapping the e-customer journey
Yulia Vakulenko, Poja Shams, Daniel Hellström, Klas Hjort, 2019
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Tobias Otterbring, Erik Wästlund, Poja Shams, 2019
The use of electrodermal activity (EDA) measurement to understand consumer emotions - A literature review and a call for action
Delphine Caruelle, Anders Gustafsson, Poja Shams, Line Lervik-Olsen, 2019
Unveiling the Hidden Aspects of Service Innovation - Using Eye Tracking to Understand and Enhance Customer Experience
Erik Wästlund, Poja Shams, Tobias Otterbring, Matos Ricardo, 2019
Unsold is unseen … or is it? - Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology
Erik Wästlund, Poja Shams, Tobias Otterbring, 2018
Does Service Employees' Appearance Affect the Healthiness of Food Choice?
Tabea Huneke, Sabine Benoit (nee Moeller), Poja Shams, Anders Gustafsson, 2015
Peripheral vision and the consumer choice process
Erik Wästlund, Poja Shams, Tobias Otterbring, 2015
Eye-tracking Customers’ In-store Search Behavior - The Effect of Store Familiarityon Visual Attention at Different Stages of the Search Process
Tobias Otterbring, Erik Wästlund, Poja Shams, Anders Gustafsson, 2014
Heuristics and resource depletion - eye-tracking customers’ in situ gaze behavior in the field
Erik Wästlund, Tobias Otterbring, Anders Gustafsson, Poja Shams, 2014
Vision (im) possible? The effects of in-store signage on customers’ visual attention
Tobias Otterbring, Erik Wästlund, Anders Gustafsson, Poja Shams, 2014
A walk on the wild side - Investigating attention during the consumer choice process in a real supermarket setting
Erik Wästlund, Lars Witell, Martin Löfgren, Poja Shams, Tobias Otterbring, 2013
Consumer choice processes and consideration sets
Erik Wästlund, Lars Witell, Martin Löfgren, Poja Shams, Tobias Otterbring, 2013
Left isn’t always right - Placement of pictorial and textual package elements
Tobias Otterbring, Poja Shams, Erik Wästlund, Anders Gustafsson, 2013
What Does it Take to Get your Attention? - The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods
Poja Shams, 2013
Familiarity and preference formation during the choice process
Poja Shams, Erik Wästlund, Anders Gustafsson, 2012
Revisiting Russo and Leclerc
Poja Shams, Erik Wästlund, Lars Witell, 2012
Vision (im)possible - The effects of in-store signage on customers’ visual attention
Tobias Otterbring, Erik Wästlund, Anders Gustafsson, Poja Shams, 2012
Packaging placement and design as extrinsic cues - A visual perception study on non-durables consumer goods
Poja Shams, Erik Wästlund, Martin Löfgren, 2011
Consumer Perception at Point of Purchase - Evaluating Proposed Package Designs in an Eye-tracking Lab
Erik Wästlund, Poja Shams, Martin Löfgren, Lars Witell, Anders Gustafsson, 2010
Consumer perception at the point-of-purchase
Erik Wästlund, Poja Shams, Martin Löfgren, Lars Witell, Anders Gustafsson, 2008
Consumer perception at the Point-of-Purchase - Evaluating proposed package designs in the eye-tracking lab
Erik Wästlund, Poja Shams, Martin Löfgren, Anders Gustafsson, Lars Witell, 2008
Familiar Packaging in a Crowded Shelf - The influence of Product Recognition and Visual Attention on Preference Formation
Poja Shams,
The verticality heuristic - Why top shelf is not always top notch in product placement
Poja Shams, Erik Wästlund, Anders Gustafsson,
Using Heuristics to Revisit Consumer Choice Processes through the Eyes of the Consumer
Poja Shams, Erik Wästlund, Lars Witell,

Contact info

054-700 21 48
poja.shams@kau.se

+46 54-700 10 00

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