Per Skålén

Service, marketing, consumer and organization research

Teaches Business Administration mostly at the PhD student level

Per Skålén is a Professor of Business Administration based at the Service Research Center, and at the Karlstad University Business School, Sweden. His teaching has mostly been devoted to organization theory but he has also been teaching marketing and service management as well as method. Per has been teaching on all levels, from introductory courses to PhD student courses. During recent years he has mostly thought courses on the PhD student level. Per has experience from supervising bachelor, master and PhD students. He also has experience from conducting article writing workshops with senior researchers.

As a researcher, Per is active within the fields of service, consumer, marketing, and organization research. For example, Per is conducting research on transformative service research, service innovation, service ecosystems, practices, marketing work, and value. He is also interested in applying social theory, such as practice theory, institutional theory, strategic action field theory, and critical theory, to marketing research. His work has appeared in several journals including: Marketing Theory, Journal of Marketing Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, Organization and Journal of Service Research. He has been a project manager for several research projects.

Per has experience from university management and administration. From 2017 to 2020 he was the associate director of the Service Research Center. He has also had the position as a department Chair, been a member of the Faculty Board and of the Employment and Promotion Board. Per has experience of collaborating with the society in the role as consultant and by engaging in the public debate.

Per holds a PhD in Business Administration from Karlstad University (2002) and became a full professor in 2010. He has been a one-year guest researcher at HANKEN – the Swedish School of Economics and Business Administration in Helsinki, Finland (2002-03) and at the Stanford University, USA (2008). He has received several awards for his research including the best paper award of the 2015 Transformative Service Research special issue of Journal of Service Research for the paper: Skålén, Per; Abdul-Aal, Kotaiba and Edvardsson, Bo (2015) ‘Co-creating the Arabic Spring: Understanding Transformation of Service Systems in Contention’, Journal of Service Research, 18(3): 250-64.

Address: Service Research Center (CTF), Karlstad University, 65188 Karlstad, Sweden [email: per.skalen@kau.se]

See following for some selected publication. See my Google Scholar account for all publications: https://scholar.google.se/citations?user=LiQkSLAAAAAJ&hl=sv

Nedan följer några utvalda publikationer. Se min sida på Google Scholar för övriga publikationer: https://scholar.google.se/citations?user=LiQkSLAAAAAJ&hl=sv

Breivold, Randi and Skålén, Per ‘Lifestyle Entrepreneurs in the Tourism Industry’, Tourism Management, 56 (October): 96-105. 

Skålén, Per and Edvardsson, Bo (2016) ‘Transforming from Goods to Service-Dominant Logic’, Marketing Theory, 16(1): 101-121. 

Åkesson, Maria; Skålén, Per; Edvardsson Bo and Stålhammar, Anna (2016) ‘Value proposition test-driving for service innovation: How frontline employees innovate value propositions’ Journal of Service Theory and Practice, 26(3): 338-362. [Formerly known as Managing Service Quality]. 

Cova, Bernard; Pace, Stefano and Skålén, Per (2015) ‘Marketing with working consumers: The case of a carmaker and its brand community’, Organization, 22(5): 682-701. 

Cova, Bernard; Pace, Stefano and Skålén, Per (2015) ‘Brand Volunteering: Value Co-Creation with Unpaid Consumers’, Marketing Theory, 15(4): 465-85. 

Karlsson, Jenny and Skålén, Per (2015) ‘Front-line Employee Contributions to and Involvement in Service Innovation: An Exploratory Multiple Case Study’ European Journal of Marketing, 49(9/10): 1346-65. 

Skålén, Per; Abdul-Aal, Kotaiba and Edvardsson, Bo (2015) ‘Cocreating the Arabic Spring: Understanding Transformation of Service Systems in Contention’, Journal of Service Research, 18(3): 250-64. 

Laamanen, Mikko and Skålén, Per (2015) ‘Collective-conflictual value co-creation: A strategic action field approach’, Marketing Theory, 15(3): 381-400. 

Skålén, Per; Pace, Stefano and Cova, Bernard (2015) ‘Firm-Brand Community Value Co-creation as Alignment of Practices’, European Journal of Marketing, 43(3/4): 596-620. 

Skålén, Per; Gummerus, Johanna; Von Khoskull, Catharina and Magnusson, Peter (2015) ’Value Propositions and Service Innovation: A Service-Dominant Logic Study’, Journal of the Academy of Marketing Science, 43(2): 137-158. 

Fougère, Martin and Skålén, Per  (2013) ‘Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing’, Journal of Macromarketing, 33 (1): 13-28. 

Holmqvist, Mikael; Maravelias, Christian and Skålén, Per (2013) ‘Identity Regulation in Neo-liberal Societies: Constructing the ‘Occupationally Disabled’ Individual’, Organization, 20 (2): 193-211. 

Edvardsson, Bo; Skålén, Per and Tronvall, Bard (2012) ‘Service Systems as a Foundation for Resource Integration and Value Co-Creation’, Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing, Stephen L. Vargo, Robert F. Lusch (ed.), Review of Marketing Research, 9: 79 - 126.

Varman, Rohit; Skålén, Per and Belk, Russell W. (2012) ‘Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality’, Journal of Public Policy and Marketing, 31 (1): 19-35.

Molander, Sofia; Fellesson, Markus; Friman, Margareta och Skålén, Per (2012) ’Market Orientation in Public Transport Research
- A Review’, Transport Reviews, 32(2): 155-180. 

Varman, Rohit; Saha, Biswatosh and Skålén, Per (2011) ’Market Subjectivity and Neoliberal Governmentality in Higher Education’ Journal of Marketing Management, 27(11-12): 1163-1185.

Echeverri, Per and Skålén, Per (2011) ‘Co-creation and Co-destruction: A practice Theory Based Study of Interactive Value Formation’, Marketing Theory, 11(3): 351-373.