Muhammad Murtaza Ali
PhD student in Business Administration

Research
My research is about exploring how people asses services in various digital contexts (contexts where digital services are new or replace existing services). By taking a service ecosystems approach, the analytical focus is on the experiences of various stakeholders involved in a service exchange, resources and sociocultural environment.
Selected publications
How Has Digitalisation Influenced Value in the Music Market?
Muhammad Murtaza Ali, Jenny Karlsson, Per Skålén, 2021
