Muhammad Murtaza Ali
PhD student in Business Administration

Research
<p>My research is about exploring how people asses services in various digital contexts (contexts where digital services are new or replace existing services). By taking a service ecosystems approach, the analytical focus is on the experiences of various stakeholders involved in a service exchange, resources and sociocultural environment.</p>
Selected publications
<p _ngcontent-hxa-c177="" header=""><a href="https://www.sciendo.com/article/10.2478/ijmbr-2021-0007"><strong>How Has Digitalisation Influenced Value in the Music Market?</strong></a></p>
<p _ngcontent-hxa-c177="" header="">Muhammad Murtaza Ali, Jenny Karlsson, Per Skålén, 2021</p>
<p _ngcontent-hxa-c177="" header=""> </p>
