Seminar April 20: NVivio in qualitative research approaches to social media

NVivio is a tool to help researcher structure qualitative data such as text, picture, video, and sound. The tool itself does not conduct the analysis but it helps the researcher to manage huge volumes of data.
Employees of Karlstad university can download it for free from the internal repository (http://nerladdning.kau.se).
The seminar will start by a 30 minutes demo of functions, and then we can discuss what the analysis of Facebook posts at Karlstad municipality's web site can be showing about social media in public serivce.
 
Date: 2016-04-20
Time: 14:00-14:55
Place: Coffee room of Information Systems 1A349
 
Short on our Karlstad Facebook analysis:
The city and municipality is one of the most prominent local governments on Facebook in Sweden. Facebook page data were collected between May 2015 and July 2015. A content analysis was performed on the data in order to explore new and existing categories that drive the analysis.
Findings – This study identifies 11 content categories for municipality posts and 13 content categories for user posts (citizen or organization). The frequency for each content category reveals that the page owner is first of all using its Facebook page to promote different happenings in the municipality while users posts often are asking questions to the municipality or other users. Worldwide, this is one of the first studies that use content analysis to categorize both page owner posts and user posts on a local government Facebook page.
Practical implications – Management concerns for opening up a municipality Facebook page for user posting may be exaggerated: positive posts are as common as complaints. If an organization wants to use its Facebook page for increased user participation and collaboration it seems that users, both citizens and organizations, welcome such opportunities. However, such posts are not likely to receive many comments or shares from other users in contrast to the page owner's own posts.