Open course in Making Sense of Service Logic
2015-03-03On March 9 we will start our open networked learning course Making Sense of Service Logic. The aim of the course is to introduce central concepts of service research, by applying them to different business and organizational contexts. The course is tailored for professionals working in different fields of business and builds on research conducted at the CTF.
The Course
When competition from low-cost countries is increasing, many companies choose to invest in services. For companies that are used to only selling physical products this service effort has resulted in a series of challenges. To offer advanced services, a completely different mindset is required than what many companies are accustomed to and to succeed, in many cases, the employees view on how to create value must be changed. The course aims to convey this new mindset, service logic, using a series of practical examples from various industries and sectors and by introducing key theories and concepts.
Practical Information
Start date: 9 March, 2015
Course duration: 10 weeks
Workload: 2-4 hours/week.
Information & Registration
If you want to understand why the service logic is also relevant to your organization, come and join our collaborative learning adventure by registering here http://hhk2.kau.se/mssl/