Data Driven Web Design

The course focuses on the conceptualisation and practical application of data-driven development in digital environments. Central to the course is the use of content management systems (CMS), where students learn to configure platforms to balance design, functionality, and data collection.

Students explore the technical architecture of the web, including how a CMS integrates semantic HTML, CSS, and database content to create user experiences (UX). Students work at the intersection of UX principles and content strategy, using data-informed methods to optimise layout and navigation.

Technical performance is addressed from an optimisation and accessibility perspective, covering metadata for search engine optimisation (SEO metadata), mobile adaptation, and compliance with WCAG (Web Content Accessibility Guidelines). A substantial part of the course covers web analytics and data ethics, where students analyse server logs and user behaviour and implement frameworks for "Privacy by Design". This includes practical work with the ETL (Extract, Transform, Load) process to move from raw data to insights, all within the framework of the GDPR and ethical data processing practices.

Progressive specialisation: G1F (has less than 60 credits in first‐cycle course/s as entry requirements)

Education level: Undergraduate level

Admission requirements: Registered for, and at least 10 credits completed in, the courses MKGA90 Professional role, jurisprudence and ethics (7.5 credits), MKGA91 Media audiences in the digital age (7.5 credits), and MKGA92 Social media & social theory (7.5 credits), or registered for, and at least 10 credits completed in, MKGB62 Strategic digital communication (30 credits).An equivalence assessment can be made.

Selection: Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.