Marketing Strategies
15.0 ECTS creditsThe course begins with an introduction in fundamental competitive theory, which lays the analytical foundation for the formulation of competitive strategies. Emphasis is placed upon the analysis of the nature of competition as well as upon how to formulate a successful market strategy in a given environment.
The section on consumer behavior focuses on analysing consumer's decision-making environment as well as factors which influence patterns of consumption and choice of product. These introductory parts of study provides the background for a subsequent section on market communication which covers theories and issues concerning advertising design, media selection, interplay among various means of competition, and assessment of the effects of advertising.
The section on consumer behavior focuses on analysing consumer's decision-making environment as well as factors which influence patterns of consumption and choice of product. These introductory parts of study provides the background for a subsequent section on market communication which covers theories and issues concerning advertising design, media selection, interplay among various means of competition, and assessment of the effects of advertising.
Progressive specialisation:
G2F (has at least 60 credits in first‐cycle course/s as entry requirements)
Education level:
Undergraduate level
Admission requirements
60 credits in Business Administration.
Selection:
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
This course is included in the following programme
- Programme in Business and Economics (studied during year 3)
- International Business (studied during year 3)