Marketing and Business Development

The course has a focus on expanding the marketing perspective. New perspectives are presented and related to specific marketing problems. The aim of the course is therefore to impart a critical approach to modern marketing theory. Students are expected to develop insights and understanding of strategic marketing issues, the role of marketing in business development processes and motivations and consequences of global marketing strategies from a business perspective.

Progressive specialisation: G1F (has less than 60 credits in first‐cycle course/s as entry requirements)

Education level: Undergraduate level

Admission requirements: Business Administration I, 30 ECTS cr, or equivalent

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• International Business (studied during year 2)