Visit by Helena Alves from University of Beira Interior in Portugal

- Knowing that CTF is a very well renowned research center, what brought me here was the possibility of exchanging research ideas with CTF researchers. Currently, I’m researching on value co-creation, innovation and well-being in public sector services, therefore research topics that might have something in common with some of the CTF researchers, says Helena Alves.
Helena Alves areas of expertise include Customer Satisfaction, Services marketing, Tourism marketing and public and nonprofit marketing having authored and co-authored several articles and book chapters on this themes. For some years she was coordinator of the marketing degree and later of the master degree. Her teaching experience includes degree, master and Ph.D levels, in Portugal and Spain (University of Extremadura, University of León and University of Valência). Currently, she is the editor of the International Review on Public and Nonprofit Marketing, and is also in the editorial review boards of several journals such as The Service Industries Journal, The Management Decision Journal, the Service Business Journal, the journal of Business Research among other. She is responsible for the publications and vice president of the International Association on Public and Nonprofit Marketing.