Searching for the DNA of Service Innovation

In our new brochure from SISB, Service Innovation for Sustainable Business, you can read about our research studies on Business Models and the customer journey in collaboration with the Swedish companies Ericsson, Volvo, Löfbergs and Ikea. Manfred Dasselaar, Service Innovation Researcher at Ericsson, also gives his reflection on our joint research within SISB.
Read the brochure here.