Martin Schreier new visiting professor at CTF2018-05-09
Professor Martin Schreier was appointed Ander Visiting Professor at CTF in December 2017. In the beginning of May he visited CTF to meet with the researchers, and to give a seminar on customer empowerment and crowdsourcing.
“I have heard a lot about CTF, and of course I am familiar with the excellent research produced by the group. The first week at CTF made me excited about the coming years. I am confident that we will have a fruitful exchange of thoughts and identify some interesting avenues for joint collaboration, and have some fun time, too”, says Martin Schreier who visited CTF during the first week in May.
Martin Schreier is Professor of Marketing and Head of the Institute for Marketing Management, Department of Marketing, WU Vienna, Austria. Before joining WU, he was a tenured faculty member of the marketing department at Bocconi University, Milan, Italy. His primary areas of teaching and research are marketing, including product and brand management, creativity and new product development, and consumer behavior.
“My recent research revolves around innovative forms of customer-brand interactions along the entire value chain, facilitated by new technologies. In the area of user-centered ideation and design (e.g., user design, customization, crowdsourcing), for example, I am particularly interested in the potential promises of user-involvement for a firm's new product development efforts and in the broader consequences of customer empowerment strategies on consumer behavior”, says Martin Schreier.
Martin Schreier’s research has been published in academic journals, for example Journal of Marketing, Journal of Marketing Research, and Management Science. He has been awarded several times for his research, for example, the 2012 Thomas P. Hustad Best Paper Award by the Journal of Product Innovation Management. He currently serves as a Senior Editor at the International Journal of Research in Marketing, and is a member of the Editorial Review Board of the Journal of Marketing, the Journal of Product Innovation Management, and the Journal of Marketing Behavior.
The visiting professorship is funded by Anne-Marie and Gustaf Ander Foundation for Media Research. The professorship provide grants to cover the cost of five visiting professors, including Martin Schreier, at CTF during the next three years.