... You recently hade your midway seminar, how did it go and can you tell us about your research?
It went well! I received good feedback from the opponent and know what I need to continue working on. I am researching customer experiences and am interested in the process and process measurement tools that can capture customer experiences in real-time. Previous research has mainly focused on the outcome of an experience and is based on memories of a customer experience. I am interested in what actually happens in the moment and what motivates the customer to make a certain decision. I hope that my research will contribute to better customer experiences for everyone, that companies and other organizations can understand how the process actually looks and thereby create better experiences for the customer."
What is life like as a PhD student?
"It's like a roller coaster with high peaks and low valleys. Sometimes the job is the most fun thing there is and sometimes I just want to quit. Right now, I'm in a good period, which feels great. The best thing about the job is that I learn something new every day, which means I'm constantly evolving. The worst is when there's a lot to do at the same time, such as doctoral courses, teaching, and research, and I have trouble getting anything done properly."
What happens next?
"Now I'm going to finish writing my two final articles that will be included in the dissertation, an ongoing process that it's now time to get together properly. In addition, I will participate in the international research conference Servsig held in Bordeaux in June, and I look forward to it."
Good luck with your continued work!
