CTF article appointed Innovation Classic

From the left Anders Gustafsson and Per Kristensson.
- It is really nice that our article has been selected as an Innovation Classic, and that it has made such a big impact. Today the article has been cited 333 times, and this guarantees it will be even more, says Per Kristensson, Professor of Consumer Psychology and Innovation, who wrote the article together with Professors Anders Gustafsson, CTF, and Trevor Archer, University of Gothenburg.
The article is based on Per Kristensson’s doctoral thesis and research that was carried out within the project CuDIT, a research project which, incidentally, attracted great attention both in academia and the industry. The Journal of Product Innovation Management has now published the article a second time in the special edition “Innovation Classics”  where they have gathered nine articles which have been published over the years and has made a major impact within the research world.
- Our article deals with involving customers when developing new goods and services. This by giving them access to a company’s goods and services during a period to generate ideas for future services. The results showed that the customers’ ideas exceeded the company’s own ideas in terms of how innovative they were, and what value they would have for customers if they materialized. The strength of the article is the empirical data showing that clients with insight into their own operating environment create more creative ideas for future services than professional innovators. The article is based on research on creativity that explains that factors such as internal motivation and knowledge of use and application area is of great importance. Knowledge about technical possibilities is not always sufficient to generate creative ideas in the early phases of an innovation project, says Professor Per Kristensson.

Read and download the article at onlinelibrary.wiley.com