Advisory board
Chair
Mia Larson, Professor of business administration, Karlstad University.
Board members
Annette Hill, Professor of media and communication studies, Jönköping University.
Natasha Webster, Associate professor in human geography, Örebro University.
Mia Landin, CEO, Visit Värmland. (Re-elected)
Anders Lithner, CEO, Brandmetrics. (Re-elected)