Welcome Pablo Moreno!2014-09-05
Ph D Student Pablo Moreno from the Spanish Science and Education Ministry will be a visiting us until end of December. We asked him what kind of research he is working on within his doctoral studies.
- My research area is within service innovation. I focus on different
relationships among customers and frontline employees, and their involvement in each of the developmental stages of new services. I also look at what the antecedents of the customer and frontline involvement are, and I would like to study what influence the market and enterprise has on customer and frontline participation. Apart from my research in service innovation, I have explored other fields, such as innovation in SMEs, Small and Medium-sized Enterprise. I am currently working on two articles “Growth Strategies, Innovativeness and Internal Barriers to Innovation in SMEs” in European Innovation Journal and “Product innovation in SMEs: Antecedents and multidimensional performance” in International Small Business Journal. Also, I have presented a paper, “Knowledge Management, ICT-Usage and Product Innovation in SMEs performance”, at the International Product Development Management Conference 2013 in Paris.