We welcome Tabea Huneke ...2011-10-25
... Ph D student from EBS Business School, Germany, who will be visiting us for the next seven weeks to meet our researchers, and to work with experiments in our Consumer Lab.
Tabea is working at the EBS Business School, which is located in Rheingau, close to Frankfurt, Germany. She joined the Lekkerland Endowed Chair for Convenience & Marketing at EBS after receiving her diploma in Business Administration from the Catholic University of Eichstätt-Ingolstadt in 2008.
Together with her supervisor Prof. Sabine Möller, who visited us two years ago, she is studying antecedents and consequences of health orientation in food consumption from a consumer behavior perspective.
- Since consumers usually claim to be health oriented when it comes to food, I am looking forward to study actual choice processes using Eye-tracking technology together with professor Anders Gustafsson and Ph D Student Poja Shams at CTF, says Tabea.