Herbjörn Nysveen is a Professor in Marketing at the Department for Strategy and Management at the Norwegian School of Economics, Bergen, Norway. He will be visiting CTF during the next 9 moths.
Herbjörn Nysveen teaches in the area of Consumer Behavior and Product Development. Previously he has also held courses on Brand Management and Interactive Marketing.
Areas of research
- In terms of research I have worked with themes such as effects of advertising, satisfaction and loyalty, and adoption of products and services. In recent years my research focus has been on service innovation, co-creation and brand experiences.
Motivation for visit at CTF
- We have established a Center for Service Innovation (CSI) at the Norwegian School of Economics. CTF is a partner in this center and the two centers have many research topics that complement each other. CTF is a strong and internationally recognized service research center with a lot of activity, and I hope I will get the opportunity to work with the researchers at CTF.