Visit from Lancaster University Management School2015-10-22
Hello Teea Palo, Lecturer at the Department of Marketing, Lancaster University Management School, UK. You will be visiting us during the end of this week. What brings you to CTF, and what kind of research are you working on right now?
- I am extremely interested in the work CTF is doing in service research, and the possibility to visit the center was just too good to pass! Previously I have been working with one of your doctoral students, Kaisa Koskela-Huotari in the field of market dynamics and resource integration, and this is a great chance to continue that work. I am also very eager to meet the other researchers in CTF to discuss what is going on in the world of service and explore any potential future research collaborations. I am currently starting a research project on business models as market devices; how can we understand the role of business models in creating and temporally stabilizing marketplaces based on the narratives of multiple market actors? Coming originally from Northern Finland myself, I will be looking specifically at the market for tourism services in Lapland, says Teea Palo.
Teea Palo works as a lecturer in Lancaster University Management School, Department of Marketing, UK. Her research looks at business models as devices used by market actors in forming networks and constructing markets. In particular, she is interested in the dynamic, processual, and interactive nature of business models instead of their mere structure. More recently, she has started to look at the role of narratives in networks and markets; the ways in which individuals, groups and organizations develop and use narratives in imagining future markets and shaping the actions of others in constructing those markets. She has published her research in Industrial Marketing Management, Journal of Business and Industrial Marketing, Service Industries Journal, and Journal of Selling and Major Account Management.