Visit from Hanken

- I am visiting CTF for two weeks, foremost to discuss the progress of
my thesis with Professor Per Skålén, who is one of my supervisors. We are also working on an article together where we conceptualize the collective-conflictual nature of value co-creation by drawing on theories in sociology and social movements. We propose a framework that considers social dynamics in value co-creating fields and especially introduce conflict as a relevant, yet underdeveloped element in value co-creation literature. The article connects to my dissertation research where I examine collective value creation in the context of the Finnish labour movement. For the past three years I have been conducting an ethnographic study on the strategic and everyday practices in the field of the Finnish labour movement and in a particular trade union. Through my research I’m trying to understand the opportunities and challenges that unionism as an archetype of social collectivism faces in the current neoliberal economic regime and what could become practices for revitalising unionism. Generally I’m interested in social dynamics and collective action based on theories from sociology, organization studies and marketing. Beyond my thesis research I study consumption-based lifestyle movements and alternative local organizing for social change. On these topics I’m co-editing two special issues: “Consumption, Lifestyles and Social Movements” in the International Journal of Consumer Studies, and “Alternative Economies” in the Journal of Macromarketing, more information below.
Read more about Mikko on Hankens website  
Call for papers for Consumption, Lifestyle and Social Movements 
Call for paper for Alternative Economies