Visit by Steve Vargo

This week Steve Vargo is visiting CTF. He will meet with the researchers at CTF and give a seminar on Service Innovation – a service dominant logic point of view.
Later this week he will give a seminar at CSI, Center for Service Innovation in Norway. Read more here.
Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa. His primary areas of research are marketing theory and thought and consumers´ evaluative reference scales.
In December 2011 he was appointed Visiting Professor at CTF. The Visiting professorship is funded by Anne-Marie and Gustaf Ander Foundation for Media Research, which provide grants to cover the cost of a visiting professor at the CTF for a month during the next three year. Read more here.