Stefano Pace, Associate Professor in Consumer Behaviour and Marketing at Kedge Business School in France, is currently spending two weeks at CTF to continue and reinforce a research collaboration initiated during a previous visiting period at CTF with Professor Per Skå​lén.
- The visit is possible thanks to funding from Jan Wallander and Tom Hedelius Foundation, and Tore Browaldhs Foundation and involved in the collaboration is also Professor Per Skålén, CTF, and Professor Bernard Cova, Kedge Business School. The research project has different paths of investigation, including an empirical study of the evolution of the marketing work of managers in a business-to-business setting, comparing Swedish, French, and Italian contexts, says Stefano Pace.
Stefano Pace is an Associate Professor in Consumer Behaviour and Marketing at Kedge Business School, France. He obtained his Ph D in Business Administration & Management at Bocconi University in Milan, Italy, where he has been Director of the Master in Marketing & Communication and where he also teaches courses in Consumer Behaviour. Previously he has been a Ph D visiting student at Wharton Business School, Sol C. Snider Entrepreneurial Research Center, visiting scholar at the University of Bath and at CTF, Service Research Center at Karlstad University.
His general research interests deal with Consumer Culture Theory, addressing the socio-cultural factors affecting the consumer behavior in online and offline domains (i.e. social media). He preferably investigates consumer collectives, such as brand communities and consumer neo-tribes. He is a member of the editorial board of journals such as Industrial Marketing Management and Journal of Innovation Management. His publications include articles in international peer-reviewed journals such as Organization, Marketing Theory, Journal of Business Ethics, Marketing Letters, European Journal of Marketing, International Marketing Review, Group Decision and Negotiation.
