New publication! Exploring User’s Appropriateness as a Proxy for Experts When Screening New Product/Service Ideas”

Are users a good proxy for experts in ideation and screening during the NPD Process? Researchers Peter Magnusson, Erik Wästlund and Johan Netz explain, watch the clip on Youtube here >
The article “Exploring User’s Appropriateness as a Proxy for Experts When Screening New Product/Service Ideas” is published in the latest issue of JPIM, Journal of Product Innovation Management.